Loren Baker, our host, spoke with Kevin Indig of Shopify, who shared his insights into the challenges of Enterprise SEO and e-commerce with us.

In this episode, we’ll learn about Shopify and its features, as well as its benefits and drawbacks and how it helps businesses and startups gain exposure.

If you feel this show gives you the tools to improve your SEO and create brand awareness, make sure to subscribe not to miss any episode. Leave a five-star rating, review, and share to help more entrepreneurs grow their businesses.

0:46: Who is Kevin Indig?
5:46: Managing Discontinued Items
9:23: Redirects
12:18: E-commerce Optimization
15:19: What is the edge of Shopify on E-commerce platforms?
20:48: What are your recommendations on image files?
22:51: Custom Directory Structures
25:35: Do you recommend internally linking products and collections to blog posts that are currently getting traffic?
30:08: E-commerce sites and Marketplace Partnership
36:47: Pre-existing logistical logistics system inventory
38:42: Tracking products
41:16: Shopify Plus vs. Shopify
45:52: Preparing for the holidays

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Additionally, as an additional benefit, Loren and Kevin went live again answering additional questions that our audience had, which you can review here below:

1:08: How to utilize a Shopify site with limited budget.
4:09: Kevin explains Shopify powered sites and Google partnerships.
10:02: Most important content part of the PDP page for Kevin.
14:59: Kevin’s tips for speeding things up and prioritizing the rendering of apps upon load.
19:16 Shopify’s take on duplicate content and handling multiple URLs.
24:59: Kevin’s opinion if the number of products are a ranking factor.
29:43: SEOs acknowledgement on the lifetime value of a customer.