Although YouTube is owned by Google, it’s a unique platform with a different approach to algorithms and discovery to Google Search. YouTube’s syst...
YouTube Expands Creator Tools, Introduces Content Disclosure System
YouTube’s latest weekly update highlights new creator features, including expanding longer Shorts, launching images on Quiz posts for Android, and b...
Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally
Decision-makers at brands and agencies know that the new AI-generated holiday ads from Coca-Cola have attracted a lot of criticism. Others have descri...
YouTube Expands AI-Generated Video Summaries, Adds New Tools
YouTube announced an expansion of its AI-generated video summaries feature alongside several platform updates. AI Summary Expansion AI-generated summa...
YouTube Tests Crowdsourced Annotations For Videos
YouTube is piloting a new experimental feature allowing users to add contextual notes to videos to provide supplemental information. The “Video Cont...
YouTube Rolls Out Thumbnail A/B Testing To All Channels
YouTube will launch a new “Thumbnail Test & Compare” feature for all channels over the next few weeks. This tool allows you to upload and test...
Insights From The Growth Team
YouTube recently published an informational video dispelling creators’ common myths and misconceptions about how YouTube’s recommendation algorith...
YouTube Explains How Shorts Algorithm Works
YouTube recently provided creators with more details on how its Shorts algorithm works during an interview with Todd Sherman, the product lead for You...
YouTube Announces Music Industry Partnership For Responsible AI
Artificial Intelligence (AI) is no longer a distant reality; it’s already here, shaping creativity, fueling new concepts, and transforming industrie...
Top 42 Viral Videos Of All Time
This is the third iteration of my YouTube Top Viral Videos of All Time list. The first one included the top 25 YouTube videos that had “gone viral...