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Decision-makers at brands and agencies know that the new AI-generated holiday ads from Coca-Cola have attracted a lot of criticism. Others have descri...
YouTube Expands AI-Generated Video Summaries, Adds New Tools
YouTube announced an expansion of its AI-generated video summaries feature alongside several platform updates. AI Summary Expansion AI-generated summa...
YouTube Tests Crowdsourced Annotations For Videos
YouTube is piloting a new experimental feature allowing users to add contextual notes to videos to provide supplemental information. The “Video Cont...
YouTube Rolls Out Thumbnail A/B Testing To All Channels
YouTube will launch a new “Thumbnail Test & Compare” feature for all channels over the next few weeks. This tool allows you to upload and test...
Insights From The Growth Team
YouTube recently published an informational video dispelling creators’ common myths and misconceptions about how YouTube’s recommendation algorith...
YouTube Explains How Shorts Algorithm Works
YouTube recently provided creators with more details on how its Shorts algorithm works during an interview with Todd Sherman, the product lead for You...
YouTube Announces Music Industry Partnership For Responsible AI
Artificial Intelligence (AI) is no longer a distant reality; it’s already here, shaping creativity, fueling new concepts, and transforming industrie...
Top 42 Viral Videos Of All Time
This is the third iteration of my YouTube Top Viral Videos of All Time list. The first one included the top 25 YouTube videos that had “gone viral...
Fan Accounts Need Clear Labels
YouTube cracks down on impersonation. The company will require fan channels to identify themselves to avoid confusion and curb deception. YouTube will...
What You Need To Know In 2023
In a recent interview, Rene Ritchie, YouTube’s creator liaison, sat down with Todd Beaupre, YouTube’s growth and discovery lead, to discuss the al...