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Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is...
YouTube Details Changes Coming To Mid-Roll Ads On May 12
YouTube revealed plans to update how mid-roll advertisements function, starting May 12. The update focuses on showing more ads at natural breakpoints ...
How YouTube’s Recommendation System Works In 2025
In a recent video interview, YouTube Liaison René Ritchie spoke with Todd Beaupré, YouTube’s Senior Director of Growth & Discovery, to discuss...
Why I Recommend My Clients To Expand From SEO To YouTube
YouTube can be an effective source of B2C or B2C customers, but most companies look at it through the wrong lens: a performance channel. The desire fo...
How To Rank Higher On YouTube
Although YouTube is owned by Google, it’s a unique platform with a different approach to algorithms and discovery to Google Search. YouTube’s syst...
YouTube Expands Creator Tools, Introduces Content Disclosure System
YouTube’s latest weekly update highlights new creator features, including expanding longer Shorts, launching images on Quiz posts for Android, and b...
Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally
Decision-makers at brands and agencies know that the new AI-generated holiday ads from Coca-Cola have attracted a lot of criticism. Others have descri...
YouTube Expands AI-Generated Video Summaries, Adds New Tools
YouTube announced an expansion of its AI-generated video summaries feature alongside several platform updates. AI Summary Expansion AI-generated summa...
YouTube Tests Crowdsourced Annotations For Videos
YouTube is piloting a new experimental feature allowing users to add contextual notes to videos to provide supplemental information. The “Video Cont...
YouTube Rolls Out Thumbnail A/B Testing To All Channels
YouTube will launch a new “Thumbnail Test & Compare” feature for all channels over the next few weeks. This tool allows you to upload and test...