Google search console provides data necessary to monitor website performance in search and improve search rankings, information that is exclusively av...
Google Analytics & Search Console Data Never Match – And Here’s Why
Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is ...
Evolution Of Hybrid Search & How It Can Help Your Website
Hybrid search refers to merging search technologies — but the tech used to create hybrid search engines is changing. Here’s where it’s at today....
How To Use Standard & Custom Markup
If you dig deep enough, you’ll find a good story embedded in pretty much everything. One of the more interesting that I’ve been fortunate enough t...
Visualizing Hot Topics Using Python To Analyze News Sitemaps
News sitemaps use different and unique sitemap protocols to provide more information for the news search engines. A news sitemap contains the news pub...
Stay Calm & Keep Tracking
On March 16th, 2022, Google Analytics shocked the marketing industry by announcing that Universal Analytics would stop processing hits in July 2023. T...
Conductor Acquires ContentKing To Offer Real-time SEO Monitoring
Conductor announces its first major move after raising $150M in funding with the acquisition of ContentKing, a real-time SEO auditing and monitoring...
20 Great Search Engines You Can Use Instead of Google
Google isn’t just another search engine. It is the search engine that many people turn to for everyday searches, product research, and staying up to...
Google Looks Back on 15 Years of Google Trends Data
As Google Trends turns 15, the company looks back on top searches from years ago and offers tips for getting more out of this tool. Google Trends laun...
Twitter Comes Bottom While Google Maintains Lead in Yearly Customer Experience Report
The success of paid or organic advertising on social platforms and search engines rests on your target audience using, and more importantly, enjoying ...