Looking back on last year, fake content has reached new highs, challenging marketers to stand out with authentic, engaging campaigns that resonate wit...
The Future Of Engagement In Social Media
Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts h...
How Brevity Is Winning Hearts
The less a person says to communicate, the better. Shakespeare said “Brevity is the soul of wit.” And in just six words, underlined why brevity im...
Gravatar Offers Free Domains To Use As Bluesky Handles
Gravatar announced a free domain name offer and Bluesky integration that makes it relatively easy to use a custom domain name as a Bluesky handle. A c...
Bluesky Emerges As Traffic Source: Publishers Report 3x Engagement
Bluesky, a decentralized social network, recently shared that it’s become a growing traffic source for online publishers. The blog post included quo...
Social Media Career Path: How To Get Started
The social media landscape has changed drastically since we started using Facebook in the mid-2000s. Nowadays, companies rely heavily on social media ...
Why You Should Be Focusing On Brand Marketing Right Now
If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing” has become cool again. D...
Maximizing Your Brand’s Impact [Webinar Recap]
Recently, I had the pleasure of hosting a webinar discussing Reddit, its growth, and how it impacts search results. It’s been quite a while since I ...
Consumer Usage Of Social Media Platforms Is Shifting (Again)
According to a new Consumer Pulse survey from Sprout Social, usage of social media platforms is shifting again – in ways that will significantly imp...
Meta Plans A Less Punitive AI-Generated Content Policy
Meta announced an update to its AI labeling policy, expanding its definition of “manipulated media” to go beyond AI-generated videos, to now inclu...