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Digital is the primary marketing channel for many companies. Many owners and executives still have difficulty budgeting for online marketing. Budgetin...
On Perplexity, Users Can Direct AI To Create Content
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Perplexity’s strategy behind its new Pages feature created a d...
Google Clarifies Organization Merchant Returns Structured Data
Google quietly updated their organization structured data documentation in order to clarify two points about merchant returns in response to feedback ...
What Is It & How To Write It
In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, an...
12 Important Image SEO Tips You Need To Know
Images often make up the largest part of webpages. They have their own tab on Google results and even their own algorithm. Appearing in image results ...
Google On Traffic Diversity As A Ranking Factor
Google’s SearchLiaison tweeted encouragement to diversify traffic sources, being clear about the reason he was recommending it. Days later, someone ...
Google’s Statement About CTR And HCU
In a series of tweets, Google’s SearchLiaison responded to a question that connected click-through rates (CTR) and HCU (Helpful Content Update) with...
Can 10 Pages Impact Sitewide Rankings?
Google’s John Mueller answered a question about sitewide impacts on a site with ten pages that lost rankings in the March/April 2024 Core Update the...
Google On How It Manages Disclosure Of Search Incidents
Google’s latest Search Off The Record podcast discussed examples of disruptive incidents that can affect crawling and indexing and discuss the crite...
Google Clarifies Vacation Rental Structured Data
Google’s structured data documentation for vacation rentals was recently updated to require more specific data in a change that is more of a clarifi...