In a Google Office Hours hangout someone related that their rankings disappeared after advertising on Google Ads. They said that their rankings return...
How to Attract Backlinks to Your Law Firm Website
Law firm SEO is multifaceted. Not only do you need to manage your technical SEO, but you have to conduct on-page SEO, create content, optimize your lo...
Over 50% of SEOs Doing it Wrong?
Recent discussions on social media indicates there is considerable disagreement in how to use Heading (H1, H2) elements. Despite guidance from Google ...
Google Modifies Logo Requirements for AMP Structured Data
Google updated the requirements for the logo structured data for AMP articles. The update is a clarification of how publishers can display the structu...
How to Create an SEO Law Firm Blogging Strategy
Legal content gets a bad rap for being dry, boring, and full of “legalese.” But most law firm owners know the importance of blogging when it comes...
Google on Partial and Total Site Deindexing
Google’s Mueller answered a quest from someone whose site was deindexed and lost their rankings. John Mueller offered a list of technical issues tha...
Google Announces it Uses Spam Fighting AI
Google announced the introduction of new artificial intelligence (AI) tools to help fight against a range of spam. Internal estimate calculates that t...
How to Build a WordPress Site in 24 Hours
WordPress is a fantastic platform for building websites on the fly with little to no development time required to get up and running. In addition, Wor...
Local SEO for Law Firms: Get More Local Clients
Search engine optimization (SEO) is one of the leading marketing strategies for law firms because prospective clients routinely use search engines lik...
7 Ways to Easily Set Up an SEO Content Strategy
I can’t imagine an army general ever won a battle by simply “winging it.” Military leaders study their adversary, tracking their patterns and pl...