seolounge
Google’s John Mueller was asked what’s the right way to target a specific country with a website. The person asking the question asked if a countr...
Core Web Vitals Means Deciding What Add-ons are Necessary
Google’s Martin Splitt discussed the value of being flexible enough to replacing a plugin or add-on if it cannot be adapted to scoring better in cor...
Google Analytics & AdSense Don’t Get a Core Web Vitals Pass
Google’s Martin Splitt discussed Google products and why they don’t get a break core web vitals scoring. Just like other third party web add-ons, ...
Common Pitfalls & How to Avoid Them
That’s quite a difference in search intent. The first example speaks to your brand’s popularity, the other is competing for the user’s attention...
Google KELM Reduces Bias and Encourages Factual Accuracy
Google AI Blog announced KELM, a way that could be used to reduce bias and toxic content in search (open domain question answering). It uses a method ...
5 Ways to Generate Positive Client Reviews for Your Law Firm
Many businesses – law firms included – treat reviews as an afterthought… until they get a negative one. It becomes a scramble to drown out the n...
Google Page Experience Update Launching Mid-June on Mobile First
Google’s Martin Splitt says the Page Experience update will begin a gradual launch in mid-June with a full rollout expected by August. During a live...
Research Papers May Show What Google MUM Is
Google Multitask Unified Model (MUM) is a new technology for answering complex questions that don’t have direct answers. Google has published rese...
Google Page Experience Update to Apply to Desktop Search Results
Google says the upcoming Page Experience update, which was thought to only impact mobile search, will apply to desktop search results as well. This in...
How to Scale Your SEO Business Without Losing Control
Align Client Acquisition & Growth Potential If you have a good understanding of what your overall portfolio performance is, it will give you a cle...