You can’t talk about SEO without mentioning keyword research. It’s like eating a grilled cheese sandwich without the cheese. Most SEO marketing ca...
6 Reasons Your SEO Agency is Losing Clients & What to Do About It
Acquiring new clients is no picnic. SEO agencies invest plenty of time and resources to sign up new accounts. Ongoing clients are an agency’s greate...
What Matters Now in SEO & Where to Focus Next [Survey Results]
Where should you focus your SEO strategy in the next year? What are the emergent factors you can leverage to get ahead of the competition? You might h...
The State of SEO 2021 [New Search Engine Journal Research]
Do you love data? Are you looking for help to successfully guide your SEO strategy and career in the right direction for 2022? If so, you don’t want...
Why Web Pages Disappear from Search Console Reports
Google’s John Mueller answered a question about why a thousand pages were dropped from a variety of Search Console reports. He explained a wrinkle i...
Google Shows How to Optimize for Beta Discover Follow
Google added new documentation for a beta feature that allows users to follow a website on their Google Discover feed. The feature allows users to fol...
A Guide to Star Ratings on Google and How They Work
The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled th...
How SEO Leaders Use Empathy for Winning Strategy, Performance & Teams
The longer we work in SEO, it seems, the more we tend to look at it in terms of numbers and data. We measure and report on the effectiveness of our wo...
E-A-T, SEO Tips & Great Examples
Since the disruptive algorithm update some in the industry call the “Medic Update,” SEO professionals have seen consecutive broad core algorithm u...
7 Things I Would Tell My 10 Year Younger SEO Self
Five years into my SEO career, I thought I was a pretty big deal. I’d already gained what seemed like a lot of experience, started my own SEO agency...