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Despite all the many changes to SEO practice over the years, keyword research remains one of the most fundamental SEO tasks. Some form of keyword rese...
5 Marketing Tips and Tricks From Top YouTube Channels
If a picture is worth a thousand words, then surely video has an entire story to tell. More and more marketers are incorporating video into their cont...
Google’s John Mueller answers a question about ranking for head term keyword phrases
Google’s John Mueller offered advice on how a new site should approach ranking for head term keywords. The question was from a publisher who was unh...
It’s Normal for 20% of a Site to Not Be Indexed
Google’s John Mueller answered a question about indexing, offering insights into how overall site quality influences indexing patterns. He also offe...
How 500 Error Codes Can Impact Google Indexing
Google’s John Mueller answered a question about at what point will 500 error response codes cause Googlebot to crawl content less often. Mueller exp...
Which Schema Types Are Used Most by Industry [Research]
With so much content to process, search engines prefer data on a website to be structured in a way that helps easily identify and understand your cont...
Google Recommends Adding Author URL in Article Schema
Google recommends adding an author’s URL to article schema to help with disambiguating the correct author when multiple writers have the same or sim...
Page Speed and Google June-July 2021 Core Algo Updates
Google’s John Mueller was asked if the June and July core algorithm updates were related to page speed. John Mueller offered an overview of core upd...
Lots of Affiliate Links OK if Content is Valuable
Google’s John Mueller says the number of affiliate links on one page is irrelevant as long as the main content is useful to searchers. You can place...
15 Reasons Why Your Business Absolutely Needs SEO
This year, the need for SEO rose to an all-time high. As consumers shifted en masse to online, even the most traditional business realized that they n...