Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is ...
Googlebot Crawls & Indexes First 15 MB HTML Content
In an update to Googlebot’s help document, Google quietly announced it will crawl the first 15 MB of a webpage. Anything after this cutoff will not ...
4 Secrets Your SEO Agency Doesn’t Want You To Know
I’ve spent all 23 years of my advertising career in agencies. I’ve never had an “in-house” SEO job. I think working in an advertising agency ...
7 Ways To Use Email To Boost Organic Traffic
It’s the bread and butter of your career, but possibly also the bane of your existence. Calling to targets like a siren’s song, whether they’re ...
Get To Know Google’s Before: and After: Search Operators
Google offers a lesser-known advanced search command that could make your Google searching a whole lot easier. While it’s possible to use Google’s...
A Complete Guide To the Google Penguin Algorithm Update
Ten years have passed since Google introduced the Penguin algorithm and took a stronger stance on manipulative link-building practices. The algorithm ...
The Future Of WordPress With Josepha Haden Chomphosy
This year, at WordCamp Porto, I had an opportunity to interview Josepha Haden Chomphosy, Executive Directory of WordPress. She gave us some very in-de...
Is There Ranking Power In Keyword Domains?
Domain names with keywords in them are considered valuable for a variety of reasons, including a long-standing idea that they might be directly or ind...
SEM vs. SEO: What’s The Difference?
CSS. HTTP. URL. HTML. It’s possible the only field that uses more acronyms and initializations than web marketing is the military. The military uses...
How Does Google Handle Page Titles In Multiple Languages?
Writing page titles in multiple languages is generally not recommended. However, Google now has a way to handle them when they’re encountered. An al...