When organizations begin with SEO, they often start with a dedicated SEO specialist. This person’s responsibilities are usually broad and include a ...
How To Use Standard & Custom Markup
If you dig deep enough, you’ll find a good story embedded in pretty much everything. One of the more interesting that I’ve been fortunate enough t...
5 Top Google Business Profile FAQs From The Official Help Forum
Google Business Profile has gone through quite a few changes over the past several months. A name change, new features, the push to manage business pr...
Google Launching May 2022 Broad Core Algorithm Update
Google confirms a broad core algorithm update, called the May 2022 core update, is rolling out today. Today, we’re releasing a broad core update...
SEO Legend, Mentor & Friend
The SEO industry will be forever changed with the loss of Bill Slawski, owner of SEO By The Sea, Director of Search at Go Fish Digital, educator, ment...
Avoid These 6 Common Google News Optimization Mistakes
Google News has been around for two decades. And now more than ever, the internet is many people’s primary news source. Gone are the days of buying ...
5 Times You Absolutely Must Hire An SEO Pro
There are plenty of business owners and digital marketing generalists who can handle the everyday management of their own SEO. Even at the enterprise ...
How To Empower Content Teams With Real-Time Log File Insights
Too many organizations still publish content without clear objectives and KPIs. For organizations to move beyond “just publishing content,” they n...
Is Getting Your Google Business Profile “Google Guaranteed” Worth It?
When customers are searching locally for products and services like yours, they often seek validation to ensure they’re making the right choice. Thi...
Skills, Career Outlook & Tips For Success
An SEO consultant is a specialist in search engine optimization who works outside of typical contracted employment. For instance, they may be freelanc...