The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled th...
How SEO Leaders Use Empathy for Winning Strategy, Performance & Teams
The longer we work in SEO, it seems, the more we tend to look at it in terms of numbers and data. We measure and report on the effectiveness of our wo...
E-A-T, SEO Tips & Great Examples
Since the disruptive algorithm update some in the industry call the “Medic Update,” SEO professionals have seen consecutive broad core algorithm u...
7 Things I Would Tell My 10 Year Younger SEO Self
Five years into my SEO career, I thought I was a pretty big deal. I’d already gained what seemed like a lot of experience, started my own SEO agency...
Interstitials are Fine Under this Condition
Google’s John Mueller answered if Google considered mobile interstitials a negative page experience factor. Mueller acknowledged that nothing has ch...
How to Get Started with Keyword Research for SEO
Despite all the many changes to SEO practice over the years, keyword research remains one of the most fundamental SEO tasks. Some form of keyword rese...
5 Marketing Tips and Tricks From Top YouTube Channels
If a picture is worth a thousand words, then surely video has an entire story to tell. More and more marketers are incorporating video into their cont...
Google’s John Mueller answers a question about ranking for head term keyword phrases
Google’s John Mueller offered advice on how a new site should approach ranking for head term keywords. The question was from a publisher who was unh...
It’s Normal for 20% of a Site to Not Be Indexed
Google’s John Mueller answered a question about indexing, offering insights into how overall site quality influences indexing patterns. He also offe...
How 500 Error Codes Can Impact Google Indexing
Google’s John Mueller answered a question about at what point will 500 error response codes cause Googlebot to crawl content less often. Mueller exp...