In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need ...
Google Bard Director Talks Usage, Ethics, And Competitive Advantage
In an exclusive interview with Search Engine Journal, Yury Pinsky, Director of Product Management at Google Bard, provides insight into the current st...
SEO Vs PPC: Pros, Cons & Differences
Which is better for business: SEO or PPC? Which one should you put your resources into? Truth be told, the answer isn’t one or the other. You need b...
Google Enhances Search With Support For Organization Meta Data
Google is expanding support for organization structured data markup, allowing companies to provide additional details about themselves in search resul...
Google Discusses Fixing 404 Errors From Inbound Links
Google’s John Mueller responded to a thread in Reddit about finding and fixing inbound broken links, offering a nuanced insight that some broken lin...
Google On Traffic Metric & SEO
Google’s recent Search Off the Record podcast discussed the important details of SEO, including a thought provoking segment about how SEOs can benef...
What The Report Can Tell You
The Google Search Console Insights email that drops into your inbox each month can be a powerful tool for understanding your website’s performance a...
Is Alt Text A Ranking Factor For Google Image Search?
Alt text is used to help computers read images. But can alt tags affect your organic search rankings? Read on to learn whether there is any connection...
What Really Matters Right Now
Systems, Signals, And Page Experience The most important thing you can do if you are worried about ranking is write content that satisfies intent and ...
Why You Should Switch To An Always-On SEO Auditing Strategy
Everyone who touches your website is on the SEO team. The problem is that most people don’t know they’re on the team. An “always on” mentality...