Google’s recent Search Off the Record podcast discussed the important details of SEO, including a thought provoking segment about how SEOs can benef...
What The Report Can Tell You
The Google Search Console Insights email that drops into your inbox each month can be a powerful tool for understanding your website’s performance a...
Is Alt Text A Ranking Factor For Google Image Search?
Alt text is used to help computers read images. But can alt tags affect your organic search rankings? Read on to learn whether there is any connection...
What Really Matters Right Now
Systems, Signals, And Page Experience The most important thing you can do if you are worried about ranking is write content that satisfies intent and ...
Why You Should Switch To An Always-On SEO Auditing Strategy
Everyone who touches your website is on the SEO team. The problem is that most people don’t know they’re on the team. An “always on” mentality...
A Conversation With Google’s Yury Pinsky on AI & the Future of SEO
Bard is our creative collaborator. It’s a place where you can come in and have a conversation with the large language model which really helps you t...
New Ways To Utilize ChatGPT For SEO & Marketing
Based on the title of this post, it should be no surprise which new feature introduced at OpenAI DevDay was my favorite: custom GPTs. Now that custom ...
Google Claims Core Web Vitals Saved Over 10,000 Years In Load Times
According to an announcement by Google, optimizations related to Core Web Vitals (CWV) have saved Chrome users more than 10,000 years in page load tim...
Google Rolls Out November 2023 Reviews Update
Google announced it’s rolling out the November 2023 reviews update starting today. This update marks a shift in how Google will handle review-based ...
A Guide To SEO Resilience
So you just checked your Google rankings, only to discover that they’ve dropped significantly. And naturally, panic starts to set in – we’ve a...