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In a market where costs per click (CPCs) are increasing up to 16% year-over-year, you need to focus on levers you can control to improve account effic...
8 Types Of Remarketing To Consider
Remarketing has become ubiquitous across the web, as users frequently gripe about endless ads chasing them around the web after viewing a product once...
Tips For Optimizing Google Ads Campaigns
If you haven’t noticed, organic SEO listings have taken a back seat on the first page of Google. While Google is constantly testing the SERP layout ...
5 PPC Advertising Lessons From A B2B Growth Marketer
As a primarily organic marketer, working for an ad tech brand has been one of the most amazing phases of my career. When I joined Optmyzr a little ove...
What Is Ad Rank & 3 Ways To Improve It Without Spending More
The basic definition of ad rank has not changed over the years. Ad rank is the value that determines your ad position on Google Search, relative to ot...
Why Your Agency’s Growth Is Limited & How To Fix It
If you’re looking for sustainable growth opportunities and meet the following criteria, you’re in the right place. Your agency has not reached the...