seoloungeMicrosoft Advertising has made several updates to its platform to help marketers scale their campaigns and reach more customers. Market Expansion Firs...
10 Biggest & Best PPC Features Of The Year
Can you believe the end of the year is already upon us? With so many changes to the advertising ecosystem, it’s easy for time to fly by. The year 20...
Microsoft Makes 3 Predictions For PPC Trends In The New Year
Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingl...
How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research
The Google Ads Keyword Planner is a useful tool; there’s no doubt about that. Whether you’re starting your first Google Ads campaign or your hundr...
Google Ads Performance Max New Features & Best Practices
Google is rolling out new features for Performance Max campaigns and sharing best practices to help marketers promote holiday sales more efficiently. ...
Scale Your B2B Lead Generation With Discovery Ads
B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion peo...
Google Lets You Disable Targeted Ads & Keep Personalized Searches
Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results. Previously, d...
Google Ads Rolls Out 3 New Reporting Columns
Google Ads is rolling out three new columns to reports that make it easier to understand how conversions impact campaign performance. The three new co...
Creating Hyper-Local PPC Landing Pages At Scale (No Coding Required)
In a market where costs per click (CPCs) are increasing up to 16% year-over-year, you need to focus on levers you can control to improve account effic...
8 Types Of Remarketing To Consider
Remarketing has become ubiquitous across the web, as users frequently gripe about endless ads chasing them around the web after viewing a product once...