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The Google Ads Keyword Planner is a useful tool; there’s no doubt about that. Whether you’re starting your first Google Ads campaign or your hundr...
Google Ads Performance Max New Features & Best Practices
Google is rolling out new features for Performance Max campaigns and sharing best practices to help marketers promote holiday sales more efficiently. ...
Scale Your B2B Lead Generation With Discovery Ads
B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion peo...
Google Lets You Disable Targeted Ads & Keep Personalized Searches
Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results. Previously, d...
Google Ads Rolls Out 3 New Reporting Columns
Google Ads is rolling out three new columns to reports that make it easier to understand how conversions impact campaign performance. The three new co...
Creating Hyper-Local PPC Landing Pages At Scale (No Coding Required)
In a market where costs per click (CPCs) are increasing up to 16% year-over-year, you need to focus on levers you can control to improve account effic...
8 Types Of Remarketing To Consider
Remarketing has become ubiquitous across the web, as users frequently gripe about endless ads chasing them around the web after viewing a product once...
Tips For Optimizing Google Ads Campaigns
If you haven’t noticed, organic SEO listings have taken a back seat on the first page of Google. While Google is constantly testing the SERP layout ...
5 PPC Advertising Lessons From A B2B Growth Marketer
As a primarily organic marketer, working for an ad tech brand has been one of the most amazing phases of my career. When I joined Optmyzr a little ove...
What Is Ad Rank & 3 Ways To Improve It Without Spending More
The basic definition of ad rank has not changed over the years. Ad rank is the value that determines your ad position on Google Search, relative to ot...