Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. New rules target medical, adult, gambling, and ...
Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool
Microsoft announces the launch of Predictive Targeting, an artificial intelligence-powered advertising tool. The technology relies on machine learning...
Microsoft Advertising Boosts Analytics & Global Reach In June Update
Microsoft Advertising details several important updates and expansions in its June product roundup. The new tools and features aim to enhance website ...
Microsoft Introduces Insights For Universal Event Tracking Tags
Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts. To as...
Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete)
A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in ...
Microsoft & Roku Unite To Enhance The Ad-Buying Experience
Microsoft Advertising and Roku Advertising are joining forces in an industry-first collaboration to enhance the ad buying experience and optimize ad p...
Google Announces Ads Transparency Center And Safety Report
In an effort to prove its commitment to safe and transparent advertising for users and businesses, Google announced the launch of the Ads Transparency...
Changes To Government Docs & Services
Google is postponing the enforcement date of new advertising policies to May 24, allowing extra time to make needed adjustments. Google’s policy...
6 PPC Strategies To Focus On Now
PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the f...
Google Ads Launches Performance Max For Travel Goals
Google has announced it’s rolling out Performance Max for travel goals to advertisers worldwide. According to Google’s data, this new option for h...