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Google’s Responsive Search Ad Guide: Navigating AI In Advertising

Google recently released a comprehensive guide to help marketers better understand and utilize Responsive Search Ads (RSAs). The guide provides an in-...

WebiPros August 4, 2023

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Google Ads Introduces New, Streamlined Design

Google Ads has introduced a revamped design for its Ads platform to enhance the accessibility and organization of data and tools. The following are hi...

WebiPros June 30, 2023

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Microsoft Advertising Announces Policy Updates

Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. New rules target medical, adult, gambling, and ...

WebiPros June 28, 2023

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Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool

Microsoft announces the launch of Predictive Targeting, an artificial intelligence-powered advertising tool. The technology relies on machine learning...

WebiPros June 22, 2023

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Microsoft Advertising Boosts Analytics & Global Reach In June Update

Microsoft Advertising details several important updates and expansions in its June product roundup. The new tools and features aim to enhance website ...

WebiPros June 7, 2023

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Microsoft Introduces Insights For Universal Event Tracking Tags

Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts. To as...

WebiPros May 29, 2023

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Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete)

A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in ...

WebiPros April 25, 2023

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Microsoft & Roku Unite To Enhance The Ad-Buying Experience

Microsoft Advertising and Roku Advertising are joining forces in an industry-first collaboration to enhance the ad buying experience and optimize ad p...

WebiPros April 13, 2023

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Google Announces Ads Transparency Center And Safety Report

In an effort to prove its commitment to safe and transparent advertising for users and businesses, Google announced the launch of the Ads Transparency...

WebiPros March 29, 2023

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Changes To Government Docs & Services

Google is postponing the enforcement date of new advertising policies to May 24, allowing extra time to make needed adjustments. Google’s policy...

WebiPros March 27, 2023

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