seolounge
Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts. To as...
Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete)
A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in ...
Microsoft & Roku Unite To Enhance The Ad-Buying Experience
Microsoft Advertising and Roku Advertising are joining forces in an industry-first collaboration to enhance the ad buying experience and optimize ad p...
Google Announces Ads Transparency Center And Safety Report
In an effort to prove its commitment to safe and transparent advertising for users and businesses, Google announced the launch of the Ads Transparency...
Changes To Government Docs & Services
Google is postponing the enforcement date of new advertising policies to May 24, allowing extra time to make needed adjustments. Google’s policy...
6 PPC Strategies To Focus On Now
PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the f...
Google Ads Launches Performance Max For Travel Goals
Google has announced it’s rolling out Performance Max for travel goals to advertisers worldwide. According to Google’s data, this new option for h...
Microsoft Advertising Launches Audience Segments For Valentine’s Day
Microsoft Advertising has made several updates to its platform to help marketers scale their campaigns and reach more customers. Market Expansion Firs...
10 Biggest & Best PPC Features Of The Year
Can you believe the end of the year is already upon us? With so many changes to the advertising ecosystem, it’s easy for time to fly by. The year 20...
Microsoft Makes 3 Predictions For PPC Trends In The New Year
Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingl...