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Like it or not, the Google Analytics 4 migration deadline has come and gone. For someone who’s used Google Universal Analytics for the past 10 years...
5 PPC Tips For Technology Companies
More and more companies are discovering the benefits of a well-run PPC program. PPC can be so much more than just a lead generation tool. With many di...
Google Search, Chrome & Ad Execs Plotted To Increase Ad Revenues
United States antitrust lawsuit against Google uncovers emails of executives from Google Search, Chrome and Ads discussing schemes for increasing ad r...
Google Ads Updates Misrepresentation Policy To Strengthen Standards
To maintain trust and ensure transparency in advertising, Google has announced an update to its Misrepresentation policy. The update, enacted on Novem...
Google Allegedly Adjusts Ad Auctions To Meet Revenue Goals
In an ongoing federal antitrust trial, Google’s advertising practices are spotlighted this week. Jerry Dischler, Vice President for Google’s adver...
6 Ways To Optimize Your PPC Performance
PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC ...
What Are Good Google Ads Benchmarks In 2023? [STUDY]
“Is this a good click-through rate for our campaigns?” “Why is our cost per conversion high? Is this in line with our competitors?” “What’...
5 Reasons Why Your PPC Leads Are Not Converting
As a PPC manager, nothing feels better than an account running smoothly. Campaigns are crushing their lead goal, even staying within their Cost Per L...
BREAKING: Microsoft Announces Agreement With Httpool by Aleph
Microsoft advertising in Central and Eastern Europe is about to get more robust. Earlier this week, Microsoft announced a new agreement with Httpool b...
5 Best Google Ads Alternatives To Diversify & Grow
It’s no secret the Google Ads platform has long dominated the online advertising marketing share. Google’s network is one of the best places for ...