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PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC ...
What Are Good Google Ads Benchmarks In 2023? [STUDY]
“Is this a good click-through rate for our campaigns?” “Why is our cost per conversion high? Is this in line with our competitors?” “What’...
5 Reasons Why Your PPC Leads Are Not Converting
As a PPC manager, nothing feels better than an account running smoothly. Campaigns are crushing their lead goal, even staying within their Cost Per L...
BREAKING: Microsoft Announces Agreement With Httpool by Aleph
Microsoft advertising in Central and Eastern Europe is about to get more robust. Earlier this week, Microsoft announced a new agreement with Httpool b...
5 Best Google Ads Alternatives To Diversify & Grow
It’s no secret the Google Ads platform has long dominated the online advertising marketing share. Google’s network is one of the best places for ...
Google’s Responsive Search Ad Guide: Navigating AI In Advertising
Google recently released a comprehensive guide to help marketers better understand and utilize Responsive Search Ads (RSAs). The guide provides an in-...
Google Ads Introduces New, Streamlined Design
Google Ads has introduced a revamped design for its Ads platform to enhance the accessibility and organization of data and tools. The following are hi...
Microsoft Advertising Announces Policy Updates
Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. New rules target medical, adult, gambling, and ...
Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool
Microsoft announces the launch of Predictive Targeting, an artificial intelligence-powered advertising tool. The technology relies on machine learning...
Microsoft Advertising Boosts Analytics & Global Reach In June Update
Microsoft Advertising details several important updates and expansions in its June product roundup. The new tools and features aim to enhance website ...