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Whether you are new to paid media or reevaluating your efforts, it’s critical to review your performance and best practices for your overall PPC mar...
Google Updates Definition Of ‘Top Ads’ In Search Results
Google has changed how it defines top ads in search results. In a public service announcement on X (formerly Twitter), Ginny Marvin, the Google Ads Li...
Try These PPC Strategies For Your B2B Business In 2024
Every year, it seems like this year will be the biggest year of change for PPC management, especially for B2B businesses. But this year, this claim is...
4 Strategies To Save Time With No-Cost Tools
This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provid...
Google Bans Impersonation In Ads
Google bans impersonation and false affiliation in ads, enforcing policy changes in March. Google bans impersonation and false affiliation in ads. ...
Google Shifts Hotel Ads To AI-Powered Bidding Strategies
Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel. Google is retiring its commis...
7 Google Ads Shortcuts For Better Results With Less Effort
PPC management can suck up some major time if you’re focusing on elements that don’t matter, unnecessarily bloating your account, or skipping time...
Unlock Global Reach With Microsoft Video Advertising And Netflix
Microsoft Advertising aims to lead the transformation of video marketing through partnerships with Netflix and top streaming platforms. In 2023, the e...
Microsoft Advertising Offers Full-Funnel Solutions To Reach Fans
In the competitive world of advertising, connecting with enthusiastic audiences during sporting events presents a unique and lucrative opportunity for...
SEO Vs PPC: Pros, Cons & Differences
Which is better for business: SEO or PPC? Which one should you put your resources into? Truth be told, the answer isn’t one or the other. You need b...