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Pay-per-click (PPC) advertising remains a cornerstone of effective digital marketing strategies. Often, when we begin work on a PPC account or campaig...
Google Introduces New AI Tools For Performance Max Campaigns
Google introduces AI tools for Performance Max, enhancing reporting, creative capabilities, and brand safety measures for advertisers across multiple ...
15 Ways To Improve Conversion Rates In Google Ads
Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle to convert ad clicks...
15 Ways To Improve Conversion Rates In Google Ads
Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle to convert ad clicks...
Google Ads To Retire Customizers For Text Ads
In an email sent to Google Ads advertisers this week, the company announced a change coming to search ads. Effective May 31, 2024, ad customizers will...
10 Paid Search & PPC Planning Best Practices
Whether you are new to paid media or reevaluating your efforts, it’s critical to review your performance and best practices for your overall PPC mar...
Google Updates Definition Of ‘Top Ads’ In Search Results
Google has changed how it defines top ads in search results. In a public service announcement on X (formerly Twitter), Ginny Marvin, the Google Ads Li...
Try These PPC Strategies For Your B2B Business In 2024
Every year, it seems like this year will be the biggest year of change for PPC management, especially for B2B businesses. But this year, this claim is...
4 Strategies To Save Time With No-Cost Tools
This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provid...
Google Bans Impersonation In Ads
Google bans impersonation and false affiliation in ads, enforcing policy changes in March. Google bans impersonation and false affiliation in ads. ...