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Microsoft Advertising aims to lead the transformation of video marketing through partnerships with Netflix and top streaming platforms. In 2023, the e...
Microsoft Advertising Offers Full-Funnel Solutions To Reach Fans
In the competitive world of advertising, connecting with enthusiastic audiences during sporting events presents a unique and lucrative opportunity for...
SEO Vs PPC: Pros, Cons & Differences
Which is better for business: SEO or PPC? Which one should you put your resources into? Truth be told, the answer isn’t one or the other. You need b...
Everything You Need To Know
Performance Max has taken Google’s center stage in the last few years. Originally launched in 2021, this PPC campaign type has been met with both pr...
AdsLiaison Answers 5 Top Questions
In a post on X, Google AdsLiaisons answered the top questions about automatically created assets (ACA). Now that automatically-created assets (ACA) fo...
Inside The Private Search Alternative
As digital advertising grows arguably more intrusive, DuckDuckGo offers marketers a privacy-focused alternative through its partnership with Microsoft...
Google Ads Rolls Out Generative AI Features To Performance Max
Google has launched new generative AI capabilities in its Performance Max advertising product. Currently rolling out in beta to all U.S. advertisers, ...
What Is PPC Management – Do you Need it?
Pay-per-click (PPC) advertising is arguably one of the quickest ways to find and convert new customers. Even more important than investing in PPC is i...
5 Google Analytics Reports Every PPC Marketer Needs To Know
Like it or not, the Google Analytics 4 migration deadline has come and gone. For someone who’s used Google Universal Analytics for the past 10 years...
5 PPC Tips For Technology Companies
More and more companies are discovering the benefits of a well-run PPC program. PPC can be so much more than just a lead generation tool. With many di...