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Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money...
Google Rolls Out AI-Powered Updates To Performance Max Campaigns
Google Ads is enhancing its Performance Max campaigns with new AI-driven features. These updates are focused on asset testing, video optimization, and...
What Is Click-Through Rate & Why CTR Is Important
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money...
How to Leverage AI Video Enhancements
Earlier this year, Google introduced new AI features into its Google Ads platform to help streamline work for many advertisers. One of those new featu...
Google Introduces New Data Privacy Technology for Advertisers
Google has announced a new technology called “confidential matching” to enhance data privacy for advertisers. Confidential matching, which uses co...
9 Proven Ways To Improve Your PPC Campaign Performance
Pay-per-click (PPC) advertising remains a cornerstone of effective digital marketing strategies. Often, when we begin work on a PPC account or campaig...
Google Introduces New AI Tools For Performance Max Campaigns
Google introduces AI tools for Performance Max, enhancing reporting, creative capabilities, and brand safety measures for advertisers across multiple ...
15 Ways To Improve Conversion Rates In Google Ads
Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle to convert ad clicks...
15 Ways To Improve Conversion Rates In Google Ads
Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle to convert ad clicks...
Google Ads To Retire Customizers For Text Ads
In an email sent to Google Ads advertisers this week, the company announced a change coming to search ads. Effective May 31, 2024, ad customizers will...