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Google Ads announced that advertisers will now have more control over smart bidding with conversion value rules. Conversion value rules will adjust th...
How to Use Google Sheets for Web Scraping & Campaign Building
We’ve all been in a situation where we had to extract data from a website at some point. When working on a new account or campaign, you might not ha...
10 Paid Search & PPC Planning Best Practices
Reviewing best practices for pay-per-click is a great way to keep up with trends and improve performance. Especially now, as the advertising world is ...
Google’s New 3-Strike Policy – The Checks & Balances
Google announced a 3-strike policy, which would effectively suspend ad accounts that have received repeated violations. The new policy was met with co...
10 Most Common SEM Mistakes and How to Avoid Them
Mistakes in search engine marketing (SEM) are all too common and typically easy enough to correct — if you know what to look for and can catch them ...
Should You Pause Underperforming Google Ads Campaigns?
Here’s a common scenario: You create several Google Ads campaigns for a product or service. Some of those campaigns are really doing well. Others…...
5 Tips for Managing PPC Following the Coronavirus Outbreak
Advertisers must be poised to roll with the punches in an unpredictable world. With businesses reopening across the United States and the world in var...
Google’s “Project Bernanke” Favors Google Over Other Advertisers
In a recent anti-trust case, it has been alleged that Google has been giving their own ads an unfair advantage within the Google Display Network in a ...
25 Top Paid Media Experts You Should Follow
Anyone who manages paid media is all too familiar with how fast things change. Ad formats, what’s working, what’s not, new features, and the emerg...
How to Launch a National/Global Google Ads Campaign the Right Way
National/International Campaigns Have Very Specific Rules of Engagement: Fundamentals: Campaign Settings, Budgets & More Final Takeaways Launching...