seolounge
CSS. HTTP. URL. HTML. It’s possible the only field that uses more acronyms and initializations than web marketing is the military. The military uses...
Reach Success With The Future Of Ad Exchanges [Podcast]
Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve got great news — The future is now. B...
Google Search Ads 360 Updated: Here’s What’s New
Google Ads rolled out a new design and features to its Search Ads 360 platform, allowing advertisers to maximize productivity and scale. The new Searc...
The Secrets Of First-Party Data [Podcast]
Third-party cookies are on their way out, but the deep-data connection to your future audience isn’t gone for good. This shift to first-party data a...
Google Sunsets FLoC, Announces New Topics API Solution
Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution. The days of Googleâ...
10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them)
Let’s talk about everyone’s favorite subject in digital marketing: oversight and ethics. Specifically, how the lack of one brought the other into ...
Google Consolidates Smart Display & Standard Display Campaign Creation
Google Ads announced that it will consolidate Smart display and Standard display campaign options. What’s Changing For Advertisers? Google’s annou...
Google to Begin Sharing More Search Term Data With Advertisers
Google Ads announced that it will begin sharing more search term data with advertisers. This move comes almost exactly one year after the original dec...
A Complete Guide for Marketers
Regardless of whether you’re an established Amazon seller or just getting started, staying up-to-date on the latest changes with Amazon Ads is the k...
Google Ads Includes Impression Share Data in Custom Columns
Google Ads has announced that impression share data can now be used to create custom columns. Previously, Google Ads had allowed average position to b...