“I have never seen a kid work so hard at being lazy.” A teacher once said this to my parents. However, she didn’t mean it in a demeaning way. Sh...
What Are The Creative Requirements For Responsive Display Ads
Display ads are no longer the remarketing afterthought they used to be. A powerful creative matched with clever targeting can inspire transactional de...
5 PPC Advertising Lessons From A B2B Growth Marketer
As a primarily organic marketer, working for an ad tech brand has been one of the most amazing phases of my career. When I joined Optmyzr a little ove...