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Google Ads has introduced a revamped design for its Ads platform to enhance the accessibility and organization of data and tools. The following are hi...
Google Announces Ads Transparency Center And Safety Report
In an effort to prove its commitment to safe and transparent advertising for users and businesses, Google announced the launch of the Ads Transparency...
8 Types Of Remarketing To Consider
Remarketing has become ubiquitous across the web, as users frequently gripe about endless ads chasing them around the web after viewing a product once...
Google Ad Customizers: The How and Why
“I have never seen a kid work so hard at being lazy.” A teacher once said this to my parents. However, she didn’t mean it in a demeaning way. Sh...
What Are The Creative Requirements For Responsive Display Ads
Display ads are no longer the remarketing afterthought they used to be. A powerful creative matched with clever targeting can inspire transactional de...
5 PPC Advertising Lessons From A B2B Growth Marketer
As a primarily organic marketer, working for an ad tech brand has been one of the most amazing phases of my career. When I joined Optmyzr a little ove...