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This is it, the final chapter in our journey to mastering value-based bidding! We have covered a lot of ground, from determining whether value-based b...
15 Ways To Improve Conversion Rates In Google Ads
Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle to convert ad clicks...
15 Ways To Improve Conversion Rates In Google Ads
Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle to convert ad clicks...
7 Changes Marketers Should Make
Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too, will your strategy. In...
4 Strategies To Save Time With No-Cost Tools
This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provid...
6 Ways To Optimize Your PPC Performance
PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC ...
What Does Chip-Making Demand Tell Us About Search Demand?
While so many elements of product demand have fluctuated since the pandemic in 2020, one of the more significant known issues has been mobile chip dem...
How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research
The Google Ads Keyword Planner is a useful tool; there’s no doubt about that. Whether you’re starting your first Google Ads campaign or your hundr...
Scale Your B2B Lead Generation With Discovery Ads
B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion peo...
What Is Ad Rank & 3 Ways To Improve It Without Spending More
The basic definition of ad rank has not changed over the years. Ad rank is the value that determines your ad position on Google Search, relative to ot...