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Mastering effective ad copy is crucial for achieving success with Google Ads. Yet, the PPC landscape can make it challenging to discern which optimiza...
How To Optimize Value-Based Bidding For Maximum ROI
This is it, the final chapter in our journey to mastering value-based bidding! We have covered a lot of ground, from determining whether value-based b...
Attain Superior Growth & ROI With Organic & Paid Tips
Silos don’t cut it anymore. User journeys are too complex for you to view and track channels separately. To improve your campaign performance, you n...
10 Paid Search & PPC Planning Best Practices
Whether you are new to paid media or reevaluating your efforts, it’s critical to review your performance and best practices for your overall PPC mar...
4 Strategies To Save Time With No-Cost Tools
This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provid...
Expert Paid Media Tips Backed By $150M In Ad Spend
In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Do you know how to optimize for lo...
Unlock Global Reach With Microsoft Video Advertising And Netflix
Microsoft Advertising aims to lead the transformation of video marketing through partnerships with Netflix and top streaming platforms. In 2023, the e...
Microsoft Advertising Offers Full-Funnel Solutions To Reach Fans
In the competitive world of advertising, connecting with enthusiastic audiences during sporting events presents a unique and lucrative opportunity for...
The 17 Best Ad Networks For Content Creators In 2024
In case you were in any doubt, we are now living in the creator economy. Content creators, influencers, and community builders now wield more power th...
AdsLiaison Answers 5 Top Questions
In a post on X, Google AdsLiaisons answered the top questions about automatically created assets (ACA). Now that automatically-created assets (ACA) fo...