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Google has announced a new technology called “confidential matching” to enhance data privacy for advertisers. Confidential matching, which uses co...
Google On When Not To Worry About Traffic Fluctuations
Google’s John Mueller offers guidance on interpreting website performance data. He cautions against overreacting to minor fluctuations. Small tr...
Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting
As Reddit continues investing in its advertising platform, marketers and business owners can expect new ways to reach engaged audiences across various...
Google’s Guidance About The Recent Ranking Update
Google’s Danny Sullivan explained the recent update, addressing site recoveries and cautioning against making radical changes to improve rankings. H...
Plot Up To Five Metrics At Once
Google has rolled out changes to Analytics, adding features to help you make more sense of your data. The update brings several key improvements: You ...
Why Google Indexes Blocked Web Pages
Google’s John Mueller answered a question about why Google indexes pages that are disallowed from crawling by robots.txt and why the it’s safe to ...
Google Confirms It’s Okay To Ignore Spam Scores
Google’s John Mueller answered a Reddit question about how to lower a website’s spam score. His answer reflected an important insight about third-...
Google’s AI Overviews Slammed By News Publishers
Since its U.S. launch in May, Google’s AI Overviews feature has created controversy among news publishers. The generative search tool attempts to di...
WordPress Insiders Discuss Market Share Stagnation
A recent webinar featuring WordPress executives from Automattic and Elementor, along with developers and Joost de Valk, discussed the stagnation in Wo...
CMOs Called Out For Reliance On AI Content For SEO
Eli Schwartz, Author of Product-Led SEO, started a discussion on LinkedIn about there being too many CMOs (Chief Marketing Officers) who believe that ...