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Do you love data? Are you looking for help to successfully guide your SEO strategy and career in the right direction for 2022? If so, you don’t want...
TikTok Reveals What Makes A High Performing Ad On Its Platform
The hashtag #Summer2020 gained 10.8 billion views last year, and there are expectations from TikTok for even more in 2021. Many brands have already in...
Why Web Pages Disappear from Search Console Reports
Google’s John Mueller answered a question about why a thousand pages were dropped from a variety of Search Console reports. He explained a wrinkle i...
Google Shows How to Optimize for Beta Discover Follow
Google added new documentation for a beta feature that allows users to follow a website on their Google Discover feed. The feature allows users to fol...
Interstitials are Fine Under this Condition
Google’s John Mueller answered if Google considered mobile interstitials a negative page experience factor. Mueller acknowledged that nothing has ch...
Google’s John Mueller answers a question about ranking for head term keyword phrases
Google’s John Mueller offered advice on how a new site should approach ranking for head term keywords. The question was from a publisher who was unh...
Google Ads Includes Impression Share Data in Custom Columns
Google Ads has announced that impression share data can now be used to create custom columns. Previously, Google Ads had allowed average position to b...
What They Are & How to Implement
Google Ads announced that advertisers will now have more control over smart bidding with conversion value rules. Conversion value rules will adjust th...
Facebook’s First-Ever Report On Most Viewed Content
Facebook published a report which offers a first-ever look at what content gets the most views in peoples’ news feeds. The report published today is...
It’s Normal for 20% of a Site to Not Be Indexed
Google’s John Mueller answered a question about indexing, offering insights into how overall site quality influences indexing patterns. He also offe...