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Market intelligence is a surefire way to help determine the how and who for targeting your marketing efforts. But how do you obtain such crucial infor...
Looker Studio (New Google Data Studio): The In-Depth Guide
If you haven’t heard, Looker Studio has replaced the well-known Google Data Studio brand. While Google Data Studio made reporting easier for many ma...
Is Using Google Analytics A Search Ranking Factor?
Google Analytics (GA) is a powerful tool that lets website owners learn how users interact with their webpages. The amount of information we can get f...
12 Reasons Your Website Can Have A High Bounce Rate
“Why do I have such a high bounce rate?” It’s a question you’ll encounter on Twitter, Reddit, and your favorite digital marketing Facebook gro...
Is Bounce Rate A Google Ranking Factor?
Google search representatives have consistently and clearly stated that they do not use Google Analytics data to rank websites. But, there are discrep...
How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes
In Universal Analytics (UA), we used to open Behavior reports > Site Content > Landing Pages. The UA landing pages report showed us acquisition,...
5 Ways To Check If Google Analytics Is Working
Google Analytics is a marketer’s lifeline in understanding performance and making decisions based on website or app usage data. In my decade-plus of...
A Complete Google Search Console Guide For SEO Pros
Google search console provides data necessary to monitor website performance in search and improve search rankings, information that is exclusively av...
Google Analytics & Search Console Data Never Match – And Here’s Why
Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is ...
Important KPIs To Measure For An Organic SaaS Campaign
The tech start-up sector faces a turbulent time ahead, with market uncertainty, start-up employees dumping stock, and a reported first market retracti...