seolounge
Many people talk about how important it is to have a “low bounce rate.” But bounce rate is one of the most misunderstood metrics in SEO and digita...
What The Report Can Tell You
The Google Search Console Insights email that drops into your inbox each month can be a powerful tool for understanding your website’s performance a...
5 Google Analytics Reports Every PPC Marketer Needs To Know
Like it or not, the Google Analytics 4 migration deadline has come and gone. For someone who’s used Google Universal Analytics for the past 10 years...
Pairing Analytics Goal Tracking With Client Expectations
As we have traversed from Universal Google Analytics to Google Analytics 4, many of us have been painstakingly transitioning tracking metrics to adher...
7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner)
The July 1 migration deadline for Google Analytics 4 (GA4) has passed, and perhaps you’re still feeling unsteady working in the platform, still have...
20 Resources For Google Analytics 4
Did you forget to complete your properties’ Google Analytics 4 (GA4) setup before the Universal Analytics (UA) deprecation on July 1? Today, we begi...
Google Analytics Event Tracking: How To Get Set Up via @sejournal, @vahandev
This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The post Google Analy...
Google Analytics Event Tracking: How To Get Set Up via @sejournal, @vahandev
This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The post Google Analy...
You Must Unlearn What You Have Learned About B2C Content Marketing
I’m a big fan of Robert Rose, the Chief Strategy Advisor of the Content Marketing Institute (CMI) and Chief Troublemaker of The Content Advisory. He...
How Do You Differentiate Goals From KPIs?
Today’s Ask An SEO question comes from Sharon (following a recent webinar last December 2022), who asks: How do you differentiate goals from KPIs? T...