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Google has announced changes to its consent management tools to address the challenges advertisers face with evolving privacy regulations. According t...
7 Changes Marketers Should Make
Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too, will your strategy. In...
Are They The Same Thing?
Confused about the difference between remarketing and retargeting? You aren’t alone! These terms are used interchangeably these days. But are they t...
Microsoft Announces pubCenter For Website Monetization
There’s now a new way for websites to monetize with Microsoft. Just this morning, the company announced the launch of Microsoft pubCenter. The new w...
YouTube Announces New AI Tools To Help Advertisers Reach Audiences
YouTube announced the launch of new artificial intelligence (AI) powered advertising products designed to help brands connect with relevant audiences ...
Google To Disable Third-Party Cookies For 1% Of Chrome Users
Google has announced it will begin phasing out support for third-party cookies in Chrome by disabling them for 1% of users starting in Q1 2024. This i...
How To Optimize App Install Campaigns
It’s now easier than ever to promote an app, thanks to Google App Install campaigns. This campaign type has both advantages and disadvantages when t...
Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites
Automattic introduced a new ad network called Blaze which places advertising on free WordPress.com websites and Tumblr. Advertising starts at $5/month...
Google Display & Video 360 Launches New Custom Bidding Options
New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from Google Analytics 4 (GA4) properties and optim...
How We Got Here & Where We Go Next
Although the Metaverse’s infrastructure is still being set up, companies and brands are jumping on the opportunity to join this new world. So if the...