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This edited extract is from Data Storytelling in Marketing by Caroline Florence ©2024 and is reproduced and adapted with permission from Kogan Page L...
Google Tag Manager Contains Hidden Data Leaks & Vulnerabilities
Researchers uncover data leaks in Google Tag Manager (GTM) as well as security vulnerabilities, arbitrary script injections and instances of consent...
State Of Marketing Data Standards In The AI Era [Webinar]
Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they...
GA4 Unveils New Way To Redact Personally Identifying Information
Google has published new documentation for the GA4 Data Redaction feature that prevents accidentally sending personally identifiable information (PII)...
4 Alternatives To Google Tag Manager
Google Tag Manager (GTM) is one of the most established and popular tag management solutions on the market, but it’s not the only player. New player...
7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner)
The July 1 migration deadline for Google Analytics 4 (GA4) has passed, and perhaps you’re still feeling unsteady working in the platform, still have...
Microsoft Introduces Insights For Universal Event Tracking Tags
Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts. To as...
Google Analytics Event Tracking: How To Get Set Up via @sejournal, @vahandev
This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The post Google Analy...
Google Analytics Event Tracking: How To Get Set Up via @sejournal, @vahandev
This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The post Google Analy...