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If you haven’t heard, Looker Studio has replaced the well-known Google Data Studio brand. While Google Data Studio made reporting easier for many ma...
How To Add Google Analytics To WordPress
Google Analytics is a free comprehensive tool that allows you to track your web traffic and data. Google Analytics will show you how many people visit...
Google Analytics 4 – More Than SEO [Podcast]
In the past few episodes, we’ve discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, bu...
How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes
In Universal Analytics (UA), we used to open Behavior reports > Site Content > Landing Pages. The UA landing pages report showed us acquisition,...
7 Essential Insights For SEO Client Reports
If you’re managing SEO for clients, then you know how important it is to deliver accurate and insightful reports. You’ve done the work, now you ha...
5 Ways To Check If Google Analytics Is Working
Google Analytics is a marketer’s lifeline in understanding performance and making decisions based on website or app usage data. In my decade-plus of...
Stay Calm & Keep Tracking
On March 16th, 2022, Google Analytics shocked the marketing industry by announcing that Universal Analytics would stop processing hits in July 2023. T...