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Schema Markup is a key SEO strategy for brands that want to stay competitive in this new world of search. Implementing robust Schema Markup can enable brands to improve their SEO performance by: Helping search engines understand, contextualize, and disambiguate the content on their site – which allows search engines to show users more accurate results and drive more quality
Google’s Daniel Waisberg and Omri Weisman share three tips for improving both online and offline marketing strategies. They explain how to leverage Google Trends search data to make better decisions about products, optimize strategies, understand consumer behavior, and focus marketing efforts for a higher ROI. Google offers three tips: How To Benchmark Against Competitors Analyzing Brand Awareness Forecasting Product Demand
In a big move for digital advertisers, Reddit has just introduced a new Keyword Targeting feature, changing the game for how marketers reach their target audiences. This addition brings fresh potential for PPC marketers looking to tap into Reddit’s highly engaged user base. With millions of communities and conversations happening every day, Reddit is now offering advertisers a more precise
In August 2024, Google lost its first major antitrust case in the U.S. Department of Justice vs. Google. While we all gained some interesting insights about how Google’s algorithm works (hello, NavBoost!), understanding the implications of this loss for Google as a business is not the easiest to unravel. Hence, this article. There’s still plenty we don’t know about Google’s
Google Analytics adds a Realtime pages report, offering instant insights on page views, user engagement, and website performance. Google introduced a new Realtime pages report in Analytics. The report shows live page views and active user counts. It helps identify popular content and detect website issues instantly. Source link