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Google has announced that Prabhakar Raghavan, the executive overseeing the company’s search engine and advertising products, will be stepping down from his current role. The news came on Thursday in a memo from CEO Sundar Pichai to staff. Nick Fox To Lead Search & Ads Taking over Raghavan’s responsibilities will be Nick Fox, a longtime Google executive with experience across
In a recent discussion on Reddit’s r/SEO forum, Google’s Search Advocate, John Mueller, cautioned against relying too heavily on third-party SEO metrics. His comments came in response to a person’s concerns about dramatic changes in tool measurements and their perceived impact on search performance. The conversation was sparked by a website owner who reported the following series of events: A
Dear Readers, SEO Pros, and Digital Marketers, Hello, I’m Jenise. I’ve been at the SEJ helm for 15 years, with Loren Baker and Brent Csutoras at my side as majority owners and operating partners. Yesterday, I woke up to a monumental piece of news: SEO news publisher Search Engine Land was purchased by marketing tool company Semrush. There’s an elephant
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But CTR is important to advertisers, too. CTR tells you how well your message aligns with the people seeing it and whether you capture their interest. When a user turns to
For better or worse, brands dominate Google search results. As more results are generated by AI and machines start to understand the offline and online world, big brands are only going to get more powerful. Watch on-demand as we tackle the challenge of competing with dominant brands in Google search results. We explained why big brands lead the rankings and