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I can’t imagine an army general ever won a battle by simply “winging it.” Military leaders study their adversary, tracking their patterns and plotting their course. They look for weaknesses and opportunities, and they use that information to devise a strategic plan of attack to increase the likelihood of a victory. Creating search optimized content isn’t much different. You can’t
Advertisers must be poised to roll with the punches in an unpredictable world. With businesses reopening across the United States and the world in varying states of managing the pandemic, it’s more important than ever that your PPC campaigns and targeting are on point. Here are five tips to help manage your paid search campaigns as the world gradually recovers
Google’s John Mueller was asked if blocking Google from anti-ad block detection function would cause Google to see the page as cloaking. Mueller explains what cloaking is and why blocking Google from the ad blocker detection script isn’t cloaking. Cloaking Violates Google’s Guidelines Cloaking is an old trick where a web page shows different content depending if a site visitor
This week on Marketing O’Clock, Greg Finn, Mark Saltarelli, and Christine “Shep” Zirnheld are here to deliver the biggest digital marketing news of the week. Tune in on your favorite podcast player or check us out on YouTube! Product Reviews Algorithm Update This update will reward product reviews that share more thorough, in-depth research of products. The update is already
A video in Google’s Lightning Talks series, titled the state of web search engine optimization, presents data on how websites are following standard SEO practices. Aleyda Solis, SEO consultant and founder of Orainti, joins Lightning Talks as a guest presenter as she goes over the main learnings from the SEO chapter of the 2020 Web Almanac. The Web Almanac is