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I don’t think there’s a marketer out there who wants it to be obvious that they are using stock photos. But it’s not always possible to hire a photographer to get those eye-catching photos. Luckily, free photo websites give you many options to find that perfect image for your content marketing strategy. Even better news: You don’t have to spend
As digital marketing professionals know all too well, trends in the industry move fast. It can be overwhelming trying to keep up with the ever-changing landscape. Staying up-to-date and applying best practices in SEO and digital marketing is a lot easier with the assistance of helpful tools. Here are 13 great options available as Chrome extensions to boost your efficiency
I can’t imagine an army general ever won a battle by simply “winging it.” Military leaders study their adversary, tracking their patterns and plotting their course. They look for weaknesses and opportunities, and they use that information to devise a strategic plan of attack to increase the likelihood of a victory. Creating search optimized content isn’t much different. You can’t
Advertisers must be poised to roll with the punches in an unpredictable world. With businesses reopening across the United States and the world in varying states of managing the pandemic, it’s more important than ever that your PPC campaigns and targeting are on point. Here are five tips to help manage your paid search campaigns as the world gradually recovers
Google’s John Mueller was asked if blocking Google from anti-ad block detection function would cause Google to see the page as cloaking. Mueller explains what cloaking is and why blocking Google from the ad blocker detection script isn’t cloaking. Cloaking Violates Google’s Guidelines Cloaking is an old trick where a web page shows different content depending if a site visitor