YouTube Shorts is rolling out in the US as part of a beta launch that will see creation tools added to the mobile app. What’s being described as a feature inspired by TikTok, YouTube Shorts lets users create, edit, and upload 15-second vertical videos. Shorter clips can be stitched together, and music can be added from YouTube’s catalog of licensed

YouTube is now letting creators see how many people subscribe to their channel with a new counter that updates in real-time. This data has never before been available to channels through YouTube itself. Until today creators have relied on third-party tools to view current subscriber metrics. Now this information is easily accessible in the Analytics tab of YouTube Studio on

Google recommends five best practices for site owners to follow when optimizing video content for search results. This information is shared in the latest Lightning Talks video on the Google Search Central channel. Google’s presentation on video SEO goes over how site owners can send signals to communicate what a video is about. When Google can understand what a video

Google’s John Mueller says there might be a site quality issue if copied content is consistently ranking above the original source. Mueller addressed this topic during the Google Search Central SEO hangout recorded on March 12. Site owner Mohammad Mehdi Abbas tells Mueller his original content is being stolen and republished by other websites. The stolen content is now ranking

Google Chrome’s Incognito Mode is at the forefront of a $5 billion class-action lawsuit which alleges users are being tracked during private browsing sessions. The lawsuit alleges Google is in violation of wiretapping and privacy laws for intercepting, tracking, and collecting communications when Chrome’s Incognito mode is in use. Google has been trying to get the lawsuit dismissed since it

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