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This week on Marketing O’Clock, Greg Finn, Mark Saltarelli, and Christine “Shep” Zirnheld are here to deliver the biggest digital marketing news of the week. Tune in on your favorite podcast player or check us out on YouTube! Product Reviews Algorithm Update This update will reward product reviews that share more thorough, in-depth research of products. The update is already
A video in Google’s Lightning Talks series, titled the state of web search engine optimization, presents data on how websites are following standard SEO practices. Aleyda Solis, SEO consultant and founder of Orainti, joins Lightning Talks as a guest presenter as she goes over the main learnings from the SEO chapter of the 2020 Web Almanac. The Web Almanac is
LinkedIn users can now address gaps in employment history with profile options to indicate when life events such as a parental leave or sabbatical occurred. In addition, LinkedIn is making it easier for freelancers and self-employed individuals to list their career status on their profile. These updates are a continuation of LinkedIn’s recent efforts to improve users profiles. The company
Want to get more traffic and higher rankings for your WordPress website? WordPress makes it easy to structure, manage, and publish your content in a way that is friendly for search engine optimization. That’s why it’s considered the best content management system (CMS) for SEO. But simply creating a WordPress site won’t magically get you on Page 1 of Google’s
In a recent anti-trust case, it has been alleged that Google has been giving their own ads an unfair advantage within the Google Display Network in a program called “Project Bernanke”. What is Project Bernanke and How Do We Know About It? In their recent filing as part of an ongoing anti-trust lawsuit, Google, presumably accidentally, uploaded documents to the