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The Science Behind Intent Google & Search Intent Queries with Multiple Meanings Do – Know – Go Go (Navigational Queries) Defining Intent Is One Thing, User Journeys Another The Intent Can Change, Results & Relevancy Can Too Machine Learning & Intent Classification In Google’s earlier days, the search engine relied heavily on plain text data and backlinks to establish rankings
What People Search For BuzzSumo SEMrush Answer The Public Facebook Twitter YouTube Pinterest Ubersuggest Screaming Frog Ahrefs Yoast GTMetrix Keywords Everywhere SEO Search Simulator by Nightwatch Mozbar TF*IDF tool by Seobility SERP Simulator Check My Links 19-31. Other Social News Sites Google Autocomplete Google People Also Ask Google Searches Related To Google News Google Alerts + IFTTT Google Search Console
Track the “Before and After” URLs Migrating Internal Linking Site Migrations Can Feel Scary Citation Google’s John Mueller answered what he felt were the top things to pay attention to in order to have a successful site migration. Mueller offered tips to help minimize disruptions. In a Google SEO Office-hours hangout, a person asked John Mueller about handling a site
What’s the Best Practice for Anchor Text? LSI Keywords is Not a Thing Best Anchor Text for Internal Links Google’s Mueller recommended this for internal link anchor text: Best Practice for External Link Anchor Text Best Anchor Text for Inbound Links Does Web Page Provide Context to Internal Links? Citation Google’s John Mueller answered a question about the best anchor
National/International Campaigns Have Very Specific Rules of Engagement: Fundamentals: Campaign Settings, Budgets & More Final Takeaways Launching a new campaign is exciting! It could mean testing a new platform, strategy, or market. With that said, new campaigns are expensive. They can be temperamental as they overcome learning periods. Sometimes account managers will invest heavily, in the beginning, to bypass the