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Track the “Before and After” URLs Migrating Internal Linking Site Migrations Can Feel Scary Citation Google’s John Mueller answered what he felt were the top things to pay attention to in order to have a successful site migration. Mueller offered tips to help minimize disruptions. In a Google SEO Office-hours hangout, a person asked John Mueller about handling a site
What’s the Best Practice for Anchor Text? LSI Keywords is Not a Thing Best Anchor Text for Internal Links Google’s Mueller recommended this for internal link anchor text: Best Practice for External Link Anchor Text Best Anchor Text for Inbound Links Does Web Page Provide Context to Internal Links? Citation Google’s John Mueller answered a question about the best anchor
National/International Campaigns Have Very Specific Rules of Engagement: Fundamentals: Campaign Settings, Budgets & More Final Takeaways Launching a new campaign is exciting! It could mean testing a new platform, strategy, or market. With that said, new campaigns are expensive. They can be temperamental as they overcome learning periods. Sometimes account managers will invest heavily, in the beginning, to bypass the
What Makes a Link Good or Bad? Metrics You Should Take Into Account When Choosing a Donor Domain Should You Replace Lost Links? Is Astroturfing (Forum Links, Comments) a Good Way of Building Links? Are Press Releases Useful for Acquiring Links? To Disavow or Not to Disavow? Does It Matter if You Place a Link in a Commercial and a
Knowing Your Value As An SEO Professional Negotiating Rates and Raises: Practical Tips from Women in SEO Why Titles Still Matter in SEO Top Takeaways for Women in SEO SEO is constantly evolving according to data, consumer behavior, and algorithm trends. However, when it comes to women being treated as equals, the industry is much less evolved. SEO is still