seolounge
No matter the product, the ultimate goal of any ecommerce site is to attract customers. Once on your page, they can navigate your well-designed interf...
8 Enterprise SEO Skills That Add Value for Your Team & Career
Keyword research, link building, HTML & CSS – these are all skills that are not directly needed by an enterprise SEO. You are not a jack-of-all-...
Shopify SEO – How Shopify Is Making Their SEO Better [Podcast]
Loren Baker, our host, spoke with Kevin Indig of Shopify, who shared his insights into the challenges of Enterprise SEO and e-commerce with us. In thi...
How to Optimize for Google Featured Snippets: A 12-Step Guide
It’s no secret that featured snippets are powerful. Every SEO professional (including yours truly) aims to own any available featured snippets for t...
Should You Pause Underperforming Google Ads Campaigns?
Here’s a common scenario: You create several Google Ads campaigns for a product or service. Some of those campaigns are really doing well. Others…...
How to Get Ready for Google’s Page Experience Update
If you’ve got your finger on the pulse of Google and its algorithm changes, you’ve likely seen plenty of news about the Page Experience update ove...
Are Exchanged or Reciprocal Links Okay with Google?
Today’s Ask an SEO question comes from Alexandra in Romania, who asks: Are links from websites you haven’t linked to more valuable than backlinks ...
Google’s John Mueller Doesn’t See SEO Becoming Obsolete
Google’s John Mueller shares his thoughts on the future of SEO and whether he sees it becoming obsolete one day. During the Google Search Central SE...
10 Tips for Successfully Outsourcing Enterprise SEO
One of the biggest challenges enterprise SEO professionals face is how to complete tasks with limited time and resources. This is especially true for ...
10 Tips for Facebook Ad Creative
Think about your social media scrolling behavior. What makes you stop and take a second look at a post? More often than not, it’s the graphic — wh...