seolounge
Google Ads announced that it will begin sharing more search term data with advertisers. This move comes almost exactly one year after the original dec...
What Matters Now in SEO & Where to Focus Next [Survey Results]
Where should you focus your SEO strategy in the next year? What are the emergent factors you can leverage to get ahead of the competition? You might h...
The State of SEO 2021 [New Search Engine Journal Research]
Do you love data? Are you looking for help to successfully guide your SEO strategy and career in the right direction for 2022? If so, you don’t want...
TikTok Reveals What Makes A High Performing Ad On Its Platform
The hashtag #Summer2020 gained 10.8 billion views last year, and there are expectations from TikTok for even more in 2021. Many brands have already in...
Why Web Pages Disappear from Search Console Reports
Google’s John Mueller answered a question about why a thousand pages were dropped from a variety of Search Console reports. He explained a wrinkle i...
Google Shows How to Optimize for Beta Discover Follow
Google added new documentation for a beta feature that allows users to follow a website on their Google Discover feed. The feature allows users to fol...
A Guide to Star Ratings on Google and How They Work
The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled th...
How SEO Leaders Use Empathy for Winning Strategy, Performance & Teams
The longer we work in SEO, it seems, the more we tend to look at it in terms of numbers and data. We measure and report on the effectiveness of our wo...
E-A-T, SEO Tips & Great Examples
Since the disruptive algorithm update some in the industry call the “Medic Update,” SEO professionals have seen consecutive broad core algorithm u...
How to Successfully Promote Your Facebook Page Everywhere
Facebook is a leader of the social media pack. Want to be part of it? Creating a Facebook page for your business can go a long way (yes, even in the e...