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The United States Federal Communications Commission (FTC) commissioner accused TikTok of harvesting user data and called on Apple and Google to remove...
How To Use Google’s Structured Data Markup Helper
If you drill down to the very core, every search engine optimization (SEO) strategy has the same aim: convincing Google your webpage is the best answe...
Google Updates Product Structured Data Guidance
Google Search Central updated its Products Structured Data documentation to clarify the product-related pages that qualify for structured data. Produc...
A Complete Google Search Console Guide For SEO Pros
Google search console provides data necessary to monitor website performance in search and improve search rankings, information that is exclusively av...
Google Analytics & Search Console Data Never Match – And Here’s Why
Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is ...
Googlebot Crawls & Indexes First 15 MB HTML Content
In an update to Googlebot’s help document, Google quietly announced it will crawl the first 15 MB of a webpage. Anything after this cutoff will not ...
4 Secrets Your SEO Agency Doesn’t Want You To Know
I’ve spent all 23 years of my advertising career in agencies. I’ve never had an “in-house” SEO job. I think working in an advertising agency ...
What Is Ad Rank & 3 Ways To Improve It Without Spending More
The basic definition of ad rank has not changed over the years. Ad rank is the value that determines your ad position on Google Search, relative to ot...
Why Your Agency’s Growth Is Limited & How To Fix It
If you’re looking for sustainable growth opportunities and meet the following criteria, you’re in the right place. Your agency has not reached the...
How To Create Your Instagram Content Plan
Are your Instagram posts not bringing desired results? Then maybe you need to think about reshaping your strategy and create a content plan. Content p...