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Display ads are no longer the remarketing afterthought they used to be. A powerful creative matched with clever targeting can inspire transactional de...
5 PPC Advertising Lessons From A B2B Growth Marketer
As a primarily organic marketer, working for an ad tech brand has been one of the most amazing phases of my career. When I joined Optmyzr a little ove...
How To Find Talented Writers To Fuel Top Quality Content Creation
For content marketers, it is the best of times, it is the worst of times. They know that creating top-quality content will fuel their success, but fin...
7 Essential Insights For SEO Client Reports
If you’re managing SEO for clients, then you know how important it is to deliver accurate and insightful reports. You’ve done the work, now you ha...
A Checklist For Essential Year-Round Tasks
SEO is a big discipline. Without structure and planning, a lot of time and dollars can be wasted or used inefficiently. A lot of SEO activities are st...
Everything You Need To Know
The SEO field has no shortage of acronyms. From SEO, to FID, to FCP (First Contentful Paint), to INP – these are some of the more common acronyms yo...
Top 5 Chinese Search Engines & How They Work
In 2021, China surpassed one billion internet users, making it the biggest online market in the world. But as global businesses seek to gain a foothol...
5 Ways To Check If Google Analytics Is Working
Google Analytics is a marketer’s lifeline in understanding performance and making decisions based on website or app usage data. In my decade-plus of...
Twitter Now Lets You Remove Unwanted Mentions
Twitter allows people to untag themselves from tweets with a new feature called unmentioning. Unmentioning allows people to remove themselves from a c...
Where We Are Today With Google’s Mobile-First Index
Okay, so it’s been a few years now since Google announced the mobile-first index. Most sites have been moved over to Google’s mobile-first index a...