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Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution. The days of Googleâ...
Visualizing Google Core Update Winners & Losers With Python
For SEO experts, Google’s core updates are a way of life. They will happen at least once – if not multiple times – a year. Naturally, there will...
Google’s Core Web Vitals Badge Likely Won’t Happen
Google says there are no plans for a Core Web Vitals badge in search results after proposing the idea when the metrics were first introduced. This is ...
7 SEO Insights Search Analysts Need To Succeed & How To Find Them
To succeed as an SEO analyst, you must be able to utilize data in a way that gives you a clear direction on where to focus your efforts for maximum im...
Is It A Google Ranking Factor?
Latent semantic indexing (LSI) is an indexing and information retrieval method used to identify patterns in the relationships between terms and concep...
Google Gives Sites More Indexing Control With New Robots Tag
A new robots tag, called indexifembedded, lets websites give Google more direction over which content to index in search results. With this tag you ca...
The Only Shopify SEO Checklist You Need To Rank Your Site
When it comes to driving motivated traffic to your Shopify store, no other digital marketing strategy is as affordable or impactful as SEO. For e-comm...
How To Stop & Fix An SEO Spambot Site Attack
Spambot attacks are on the rise, with 25.6% of all internet traffic coming from a bad bot, and increasingly sophisticated methods are used to circumve...
A Guide To Regular Expressions (With Use Cases)
Perhaps you’ve heard of regex but aren’t quite sure how it can be used in SEO or whether it fits into your own strategy. Regular expressions, or â...
What To Focus On This Year
As the ball dropped in Times Square at midnight on January 1, 2022, many search engine marketers were tempted to check their analytics and rankings. I...