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Let’s think through a hypothetical purchase journey. An individual is in the market for an air purifier, and she starts off by searching for [best a...
Perplexity AI Deploys Chinese DeepSeek AI Model
Perplexity AI has integrated the new Chinese DeepSeek AI model into their offerings, allowing their Pro level users to use DeepSeek for their Perplexi...
How YouTube’s Recommendation System Works In 2025
In a recent video interview, YouTube Liaison René Ritchie spoke with Todd Beaupré, YouTube’s Senior Director of Growth & Discovery, to discuss...
LinkedIn Report Reveals Most In-Demand Marketing Skills
Marketing jobs are increasing, and many professionals are satisfied with their roles. However, rapid changes in technology and work environments pose ...
How To Write Content For Each Stage Of Your Sales Funnel
Creating content for your audience involves much more than sprinkling the right keywords throughout your website. To truly resonate with potential cus...
The Future Of Engagement In Social Media
Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts h...
Google Ads Introduces Advanced Targeting For Performance Max
Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get...
Here’s What It Means For Marketers
Google is starting to roll out an AI-based Q&A feature to Google Business Profiles (GBP) on Google Maps for mobile. This feature will very likely ...
Google Updates Site Reputation Abuse Policy Documentation
Google has updated its documentation to provide clearer guidance on its site reputation abuse policy. The changes are meant to you better understand w...
Make Your Structured Data Accessible
A recent investigation has uncovered a problem for websites relying on JavaScript for structured data. This data, often in JSON-LD format, is difficul...