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We all know how important it is to deliver the right message at the right time, to the right customer. When Google introduced Video Ads, this was a wa...
How A Solid Content Strategy Can Empower Your Team [Podcast]
SEJ is thrilled to announce that Amanda Zantal-Wiener is our Editor-In-Chief! This is a newly created role focused heavily on leadership and strategy....
Avoid These 6 Common Google News Optimization Mistakes
Google News has been around for two decades. And now more than ever, the internet is many people’s primary news source. Gone are the days of buying ...
5 Tips To Capture Last Minute Ecommerce Sales
Gift giving is like targeting in digital marketing. You’re attempting to “message map” the perfect gift based on what you know about the person ...
Using Python + Streamlit To Find Striking Distance Keyword Opportunities
Python is an excellent tool to automate repetitive tasks as well as gain additional insights into data. In this article, you’ll learn how to build a...
TikTok Launches Branded Mission, A New Way To Crowdsource Creative
On a day when most of Madison Avenue was focused on the TV Upfronts, TikTok launched Branded Mission this morning. It’s an innovative (and subversiv...
How We Got Here & Where We Go Next
Although the Metaverse’s infrastructure is still being set up, companies and brands are jumping on the opportunity to join this new world. So if the...
5 Times You Absolutely Must Hire An SEO Pro
There are plenty of business owners and digital marketing generalists who can handle the everyday management of their own SEO. Even at the enterprise ...
Meta Lists 6 Culture Codes For Advertisers
Meta recently shared an analysis of how professionally produced content performs compared to “everyday life” content. The data suggests that lo-fi...
How To Empower Content Teams With Real-Time Log File Insights
Too many organizations still publish content without clear objectives and KPIs. For organizations to move beyond “just publishing content,” they n...