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I’ve spent all 23 years of my advertising career in agencies. I’ve never had an “in-house” SEO job. I think working in an advertising agency ...
What Is Ad Rank & 3 Ways To Improve It Without Spending More
The basic definition of ad rank has not changed over the years. Ad rank is the value that determines your ad position on Google Search, relative to ot...
Why Your Agency’s Growth Is Limited & How To Fix It
If you’re looking for sustainable growth opportunities and meet the following criteria, you’re in the right place. Your agency has not reached the...
How To Create Your Instagram Content Plan
Are your Instagram posts not bringing desired results? Then maybe you need to think about reshaping your strategy and create a content plan. Content p...
7 Ways To Use Email To Boost Organic Traffic
It’s the bread and butter of your career, but possibly also the bane of your existence. Calling to targets like a siren’s song, whether they’re ...
Get To Know Google’s Before: and After: Search Operators
Google offers a lesser-known advanced search command that could make your Google searching a whole lot easier. While it’s possible to use Google’s...
Now You Can Add Corrections To YouTube Videos After Publishing
A new feature for YouTube creators will make it possible to add corrections to videos after they go live. Previously, the only way to correct an error...
A Complete Guide To the Google Penguin Algorithm Update
Ten years have passed since Google introduced the Penguin algorithm and took a stronger stance on manipulative link-building practices. The algorithm ...
Facebook To Restructure Main Feed Around Video Content
Facebook plans to turn its main feed into a ‘discovery engine’ for video content, according to an internal memo sent to employees. The Verge obtai...
Evolution Of Hybrid Search & How It Can Help Your Website
Hybrid search refers to merging search technologies — but the tech used to create hybrid search engines is changing. Here’s where it’s at today....