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Why do so many marketers keep asking, “How do social media algorithms work?” Because the algorithms for the major platforms can change quickly. Bu...
Top 6 Free Survey Maker Tools For Marketers
The number of online surveys has risen dramatically in the past decade, according to the Pew Research Center. From short social media polls to lengthy...
10 Reasons You Need A Long-Term Content Strategy
It’s no secret that content is time-consuming. However, some marketers are so focused on whittling down that time, on cutting corners just to “get...
YouTube Disables Hidden Subscriber Counts
As part of a more significant effort to fight creator impersonation across the platform, YouTube has stopped allowing channels to hide the number of s...
U.S. FCC Commissioner Requests Google & Apple To Ban TikTok
The United States Federal Communications Commission (FTC) commissioner accused TikTok of harvesting user data and called on Apple and Google to remove...
How To Use Google’s Structured Data Markup Helper
If you drill down to the very core, every search engine optimization (SEO) strategy has the same aim: convincing Google your webpage is the best answe...
Google Updates Product Structured Data Guidance
Google Search Central updated its Products Structured Data documentation to clarify the product-related pages that qualify for structured data. Produc...
A Complete Google Search Console Guide For SEO Pros
Google search console provides data necessary to monitor website performance in search and improve search rankings, information that is exclusively av...
Google Analytics & Search Console Data Never Match – And Here’s Why
Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is ...
Googlebot Crawls & Indexes First 15 MB HTML Content
In an update to Googlebot’s help document, Google quietly announced it will crawl the first 15 MB of a webpage. Anything after this cutoff will not ...