Google Analytics is a marketer’s lifeline in understanding performance and making decisions based on website or app usage data. In my decade-plus of...
Twitter Now Lets You Remove Unwanted Mentions
Twitter allows people to untag themselves from tweets with a new feature called unmentioning. Unmentioning allows people to remove themselves from a c...
Where We Are Today With Google’s Mobile-First Index
Okay, so it’s been a few years now since Google announced the mobile-first index. Most sites have been moved over to Google’s mobile-first index a...
13 Must-Have Elements Of An Exceptional Blog Post
One in five bloggers reports their blog delivers strong marketing results – 22%. That’s it – and this percentage has been steadily declining ove...
Drive Online Sales With These 5 Search Optimizations
Remember when you had to leave the house to go shopping? What a hassle that was. But then, way back in 1982, Boston Computer Exchange was launched as ...
5 Proven Ways to Increase Your Google Rankings
Many things have changed in SEO since Google first came online in 1998. The one thing that hasn’t changed is this: Your organic traffic is directly ...
Google Search Console Insights For GA4 Properties Now Available
In an update rolling out today, Google addresses a limitation of Google Analytics 4 (GA4) properties by making them compatible with Search Console Ins...
Building a Better Search Engine: Lessons From Neeva’s CEO
After helping to grow Google’s advertising business for over 15 years, Sridhar Ramaswamy began to feel Google’s dependence on ads was limiting the...
25+ SEO Words To Delete, Add, Or Reconsider In The Web3 Era
🚨 Call the SEO word police. These days in the SEO world, sometimes it’s more complicated than ever to tell what’s hot and what’s not when it ...
A Guide To Social Media Algorithms & How They Work
Why do so many marketers keep asking, “How do social media algorithms work?” Because the algorithms for the major platforms can change quickly. Bu...